Subject Guide: Bay Area Folk Scene

Subject Guide: Bay Area Folk Scene

From the late 1950s through the 1970s, the Bay Area was a hub of the folk revival on the West Coast. Venues like Ashkenaz, the Cabale, and the Freight and Salvage promoted traditional music and dance, while the Berkeley Folk Music Festival attracted thousands of folk enthusiasts to the UC Berkeley campus. Local bands and musicians like The Klezmorim, Any Old Time String Band, K.C. Douglas, and Jesse Fuller embraced and revitalized vernacular music traditions. 

Over the years, Arhoolie Records founder Chris Strachwitz collected ephemera from this scene, including calendars, event flyers, fanzines, and festival posters. The Chris Strachwitz Collection provides a historical record of the Bay Area folk revival and its distinctive aesthetic. The Bay Area folk revivalists’ infatuation with traditional arts extended beyond music to visual culture. Their posters and flyers from the 1960s and 70s borrow from 19th-century typography and design, employing “Wild West” style typefaces, printmaking techniques, and playful cartoons.

Mance Lipscomb at the 1964 Berkeley Folk Music Festival. Photograph by Chris Strachwitz.

The Freight and Salvage has been a focal point of traditional music in Berkeley, California since 1968. In the 1970s, artist and musician Holly Tannen designed the Freight’s monthly calendar. Tannen’s calendars offer a glimpse of the concerts, dances, song circles, and hootenannies that comprised the Bay Area folk scene of the 1970s. The calendars also reveal design and typography trends of the scene, including the use of typefaces inspired by 19th-century American wood type.

Chris Strachwitz collected flyers and posters from Bay Area venues like Ashkenaz, the Cabale, the Freight, and the Great American Music Hall. These event flyers often convey the artistic sensibility of the musicians they promoted. For instance, flyers for The Klezmorim—who brought early 20th-century Yiddish dance music to 1970s Berkeley—feature illustrations and lettering that reflect the band’s playful interest in traditional arts. Ranging from playful and cartoonish to straightforward and unadorned, this collection of promotional materials provides a visual record of the venues, bands, and musicians that contributed to the Bay Area folk scene.

Cover for the Arhoolie LP Out West: Berkeley, a 1965 chronicle of the Bay Area folk scene. Photograph by Chris Strachwitz.

Subject guide develope by Maggie Harrison, 2025.